Every Can Counts is a not-for-profit communications programme that promotes the recycling of drink cans. Our work is funded by a selection of drink can producers, reprocessors and fillers.

We work with events and festivals to inspire, encourage and empower attendees to recycle their empty cans.  We deliver key recycling messages to attendees through a variety of exciting and engaging activities.  

Every Can Counts communicates the benefits of recycling drink cans in order to drive consumer behaviour change.  

By increasing consumer levels of drink can recycling, we are helping to keep an infinitely recyclable material in circulation, as well as saving energy and significantly reducing greenhouse gas emissions (by 95%) through a reduced need for virgin aluminium.